From soft pima cotton baby clothing to incredibly stylish children’s wear, the Swedish brand Livly Clothing, with flagship stores in Sweden and Hong Kong, is worth checking out this season!
Pima cotton is a type of cotton grown primarily in Peru, the southwestern United States and Australia. It is considered to be one of the superior blends of cotton and is extremely durable and absorbent. This type of cotton is named after the Pima, a group of American Indians who first cultivated the plant in the U.S. You’ll find everything from baby’s essential wear to accessories in pima cotton, in the latest Lively collection. Their pima cotton range for babies is incredible soft and would make the perfect gift!
The founder, Lisa Carrol’s always wanted to bring children into a dreamland of comfortable clothes with style. Livly’s collection is designed with attention to detail, and includes beautiful lots of soft styles for the baby as well as children’s coats, blazers, dresses and cashmere-blended cardigans, wearable shirts, tops and trousers. Below is a taster from Livly’s latest campaign for Autumn Winter 2014, inspired by the royal theatre in Stockholm.
Livly is available for from newborn (as well as premature sizes), girls and (new for Autumn Winter 2014!) boys too, up to size 10 years. You can shop Livly from The Little Concept Store In other news, the children’s PR agency, Circus London PR, have been appointed to handle all press enquiries for the Swedish brand. So hopefully, we’ll see Livly in more UK stores soon!