Sonia Rykiel’s knitwear collaboration with fast-fashion behemoth H&M has proved to be another success for H&M. Web shops in Scandinavia almost crashed at 10am today, when the sought after designer items were launched, and within the next hour all the children’s wear was gone.
I’ve had my eyes on the stripy set to the left, but there is probably not much hope left to retrieve it.
Thinking about it I’ve actually never been able to retrieve any of the design launches at H&M. I’m to lazy. Probably not eager enough.
Anyway. Hope you got what you wanted before it was all gone!
Photo: Sølve Sundsbø for H&M