From today, Playtime will stretch the walls of the Parc Floral de Paris to welcome 440 international exhibitors. Amongst them you'll find an exciting Icelandic childrenswear brand worth taking a closer look at. AS WE GROW is based in Reykjavík Iceland. They design children's clothing in 100% natural materials, combining a nordic muted look with a contemporary twist. The brand is a proud...
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