From today, Playtime will stretch the walls of the Parc Floral de Paris to welcome 440 international exhibitors. Amongst them you’ll find an exciting Icelandic childrenswear brand worth taking a closer look at.
AS WE GROW is based in Reykjavík Iceland. They design children’s clothing in 100% natural materials, combining a nordic muted look with a contemporary twist. The brand is a proud producer of slow fashion, creating quality clothing that lasts;
“By being able to use a garment for longer than usual you show respect to the environment, but also create emotional value adding history to long-lived pieces. We hope that as we grow garments will in that way become part of peoples’ history and connect people.”
This is ethos we truly support. Sustainable fashion, because less is more. Live simple with no compromise on quality nor style.
© As we Grow. Photographer: Vigfús Birgisson
AS WE GROW, available for babies age 6 months to children up to 12 years, is available worldwide in selected boutiques, design shops and concept stores. Find out more at aswegrow.is
AS WE GROW will be exhibiting Winter 2015 at Playtime Paris, stand m16. Playtime Paris will be open from today, 31st January to 2nd February 2015. For details, see playtimeparis.com