Scandinavian Children’s Fashion in the UK

Scandinavian children’s clothing is known for being made for kids who wants to be kids; playful and in a functional design, crafted in durable materials with a focus on the environment. And these are some of the brands available in the UK in 2018.

By visiting the children’s trade shows we’ll get a fairly god idea on what brands that will be available on the market. We’ve had a look at this season’s shows and here’s a round up on what’s to come, what we can look forward to. Hopefully the Scandinavian kids brands that will be in stores from August 2018.

Scandinavian Children’s Fashion at Dot to Dot London

Nordic kids fashion brands exhibiting at Dot to Dot London this season includes…

Alba of Denmark
Alba of Denmark kidswear is all about offering children clothing in soft organic material in a unique design they would love to wear. The Alba universe has three main lines; Alba Baby, Alba Original for children and Alba Atracktion, designed especially for tweens.

Alba of Denmark AW17

Balloon Copenhagen
Balloon Copenhagen offers simple, beautiful jersey pieces for children age 2 to 7 years. There’s also a sweet baby collection from 0 to 24 months. The designer behind the brand has previously worked for Holly’s. The minimalistic balloon print is the signature of this Danish kids brand.

Balloon Copenhagen 2018

Fred’s World
Founded 35 years ago in 1983, Fred’s World is certainly no newcomer. The Danish kids brand creates durable and fun children’s clothes in unisex styles, that will withstand tear and wear. The brand’s focus on the the environment has resulted in numerous awards.

Fred’s World 2018 – unisex retro race suit

One We Like
With it’s Swedish roots One We Like create a sustainable alternative for children’s clothing with attitude. By making limited collections, with a few classic cut styles and top-notch prints, the brand successfully combine the conscious with the cool.

One We Like SS18 ‘One World’

Danish Småfolk (meaning ‘little people’) has since 2005 designed happy and colourful children’s clothing with a touch of retro. The all over apple is the brand’s signature print. But also tractors, dinosaurs, animals and other playful characters are included in the collection of kidswear as well as children’s bedding and accessories.

Småfolk, tractor print for 2018

Vild – House of Little
Vild – House of Little creates minimalist luxury basics catering for the age group from 0 to 5 years old. Expect bold and beautiful all over prints and the softest of garments, that the kids will love to wear. The brand with Scandinavian roots although London based also supports family and children’s charities.

Preview of Vild House of Little AW18. Lead image in this post is Vild SS18.

Dot to Dot London will take place 21st and 22nd of January 2018.

Scandinavian Children’s Fashion at Bubble London

Alba of Denmark, Fred’s World and Småfolk will be exhibiting at Bubble. Other Nordic kids fashion brands to be discovered at Bubble includes…

Over 110 years of creating footwear of outstanding quality in timeless designs and unsurpassed comfort, Angulus was founded in 1904 in Copenhagen. Hand-made using traditional craftsmanship, the shoes are made from natural materials, luxurious leathers combined with crepe rubber soles, offering the utmost comfort and minimal restrain on developing feet.

Angulus 2018

Since 2006, Danish FUB creates timeless clothing for children aged 0-12. It can best be described as contemporary design with a hint of nostalgia. Shapes are classic and patterns are kept simple, muted colours and stripes in a beautiful simple unisex style.


Huttelihut has since 2003 produced the most gorgeous wool hats and accessories for children of all ages. There are three main collections, all made with high-quality materials, using a muted colour palette in a classic and timeless design.

Huttelihut AW17

Mar Mar Copenhagen
Mar Mar Copenhagen designs stylish clothes for children, from newborn up to 14 years old. The unique designs are characterized by contrasts: Country-chic and urban coolness, old and new, luxurious and functional. Comfort and wearability are essential elements in the collections.

Mar Mar Copenhagen 2018

MP Denmark
MP Denmark has established themselves as a market leader for socks and tights. Everything is of the highest quality cotton, bamboo or wool and has a unique fit that holds its shape. mp Denmark has been in business for nearly 80 years and knows everything there is to know about producing socks and tights.

Sätila of Sweden
Sätila of Sweden was founded in 1896 in the village of Sätila in South West Sweden, and has been producing hats for babies and adults ever since. Many styles are the original designs and all are knitted in Sweden, made with a lot of love and care.

Sätila of Sweden

Tao & friends
Tao & friends combines style with sustainability. The collections feature playful prints and contains everything for the basic wardrobe and the cool trans-seasonal pieces. All cotton is 100% organic and GOTS certified, and what’s better for every item sold €1 is donated to a children’s charity. A brand with a true conscience.

Tao & Friends 2018

Bubble London takes place 28th and 29th of January. To see more, visit

By being exhibited in the UK these brands are sure to be picked up by trendy kids shops around the country. When that’s said there are of course buyers heading to CIFF kids in Copenhagen too, the ultimate place to go when looking for Scandinavian children’s fashion. I’ll be there this season, so more on that to come – soon.

You might also like:

More Scandinavian children’s fashion
Where to buy Scandinavian children’s clothes in the UK
All for the kids; from kids clothing to interior and toys…

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