We recently attended a a London fashion event with the most beautiful flower decoration ever. Then finding out that behind the lush display was a a newly started local florist named ‘Blomst’, which means flower in the Scandinavia – we simply had to find out more!
So, turns out there is a Scandinavian connection! And not only that, the beautiful flower arrangements by Blomst London can be delivered as often as you like, straight to your doorstep!
We decided to contact the head florist, to find out more about her and her blooming business. So here’s our interview with Alys Wood-Bibby, founder of Blomst London.
Q. Alys, can you tell us a little bit about you, your business and your Scandi connection?
A. My name is Alys Wood-Bibby I am 33 years old. I am married to Simon and we have a beautiful daughter Betsy who is 19 months old. We live in Walthamstow Village in East London.
Blomst has always been the dream. I took the plunge when I was on maternity leave and Betsy was 6 months old. Like many people, having Betsy made me re-evaluate everything I was currently doing and what I wanted from life. I decided I wanted to focus my energy on our beautiful family and something that really inspired me and allowed me to have a creative output.
We had recently moved to Walthamstow and I felt that there was a gap in the flower market and what I had to offer. Moving from Hackney there had been such an abundance of beautiful florists and I loved nothing more than spending a lazy weekend milling around them and asking lots of floral questions. On maternity leave I spent many of Betsy’s naps carrying out research, reading floral books and broadening my love of flowers. I then started attending flower courses, trained with florist I really admire and it all sprang from there.
I started out by experimenting with flowers, finding myself at Columbia Road Flower Market picking up bunches and offering to do the flowers for any events friends or families were holding. I then set up a stall at the brilliant Walthamstow Village Market which is a weekly market in the heart of Walthamstow Village and the response was fantastic. Blomst is still relatively new but it continues to grow from strength to strength and we now have a pop up shop in Hoe Street in Walthamstow which has been such a rewarding experience.
So why ‘Blomst’? Denmark always featured heavily in our childhood, my Ma moved to Denmark as a teenager and as a family we spent many a holidays travelling around and exploring the country. The style and simplicity of Denmark has always attracted me and still now, each trip fills me with further inspiration and love for the country as a whole. This love of Denmark was something that I wanted to bring to Blomst and something that I believe our family instil in everyday life.
I believe I incorporate the key concepts of Danish design in my flowers and the Blomst shop, allowing simplicity and elegance to complement any space, allows me to stand out and offer something unique.
Q. What is your favourite flower and why?
A. This is a tricky one and I would say my answer changes depending on the season, cheating I know. If I had to pick I would say Anemones, yes let’s go with Anemones. They featured heavily in our wedding flowers and the Blomst logo is based on an Anemone, (thanks to my super talented husband who brings my dreamy visions into reality!) They are so delicate and attractive with their paper like petals, but there is also something so bold and striking about them too. And the pops of colour they come in, fabulous.
Q. What do you like the most about being a Florist?
A. Working with beautiful flowers and creating arrangements that bring joy to people. Not meaning to sound clichéd but I think that is such a wonderful gift and one that still excites me. Beautiful flowers never fail to make me smile and make me feel joyful, with my beautiful blooms I hope to make my customers feel the same. And I love to chat and learn from people, being a florist involves a lot of chatting, so I am really in my element.
Q. What is the latest trend when it comes to flowers?
A. Flower trends are constantly changing. My favourite look at the moment is foliage, lots of different lush greens, textures and colours. I also like to see foliage being given the time it deserves and not just viewed as an add on. Oh and I also love strong pinks, I regularly look back at pictures from events and weddings to ensure I learn something from each one and it never fails to amaze me how much pink seems sneaks in!
Q. Lastly, what is your best recommendation on how to experience Summer in Denmark?
A. I have so many beautiful family memories of Denmark in the summer. I’d always be tempted to start by flying into Copenhagen and spending a few days exploring the city, taking in the architecture, the design and the beautiful shops. I’d then suggest taking a train north of the city and relax on the beautiful beaches in North Sealand, staying in a beautiful summer house, overlooking the beach. There are so many long sandy beaches, lush greenery and wonderful walks. I’d get set up in the cozy holiday home with lots of lovely food, games and wine to ensure I snuggle up and take advantage of the beautiful scenery, weather and beautiful and peace and quiet.
Sounds lush… and thank you Alys! Now, besides planning our relaxing and sunny holiday in Denmark we also would love trying out the subscription service… Here’s the info needed!
Blomst London – www.blomst.co.uk
Offers a flexible subscription service; choose the size of bouquet (mini, midi or maxi) and how often you’d like a delivery (weekly, twice a month or monthly).
Blomst London Shop, Incubator 1, Central Parade E17, 6-10 Central Parade, Hoe Street, Walthamstow E17 4RT. Shop opening times 10am-5pm Thursday – Saturday 11am-5pm Sunday.
Blomst London Market Stall, E17 Village Market, 18a Orford Road, Walthamstow E17 9LN. Stall open 10.30am-3.30pm. Please note Blomst will be back at the E17 Village Market from July
Photo Credit: Blomst London