Eik Barneklær, also known as Eik By E, is a new brand, offering baby and children’s clothing with beautiful prints and with a comfortable fit for everyday wear. And everything is made to order and handmade in Norway.
In a culture with a surfeit of branding and cheap mass-produced goods, we romanticise the handmade because we yearn for quality, not quantity. Exactly this is what attracts us to brands like Eik. It’s a small indi brand, run by a mum of two who without any experience of such just started designing and making clothing for her own two boys. Soon friends and friends of friends would discover her design and the rest is history.
Today the Eik offer a lovely little ready-to-wear casual collection in a contemporary Nordic style and they also offer made-to-order for print and size requests. The brand sells through their Facebook page, Instagram and various local pop-up shops.
I hope this post has inspired you to, if not to get out your sewing machine and start making your own, perhaps to look for children’s clothing that not only are more unique but also that are made to last.
To see the latest design we highely recommend following Eik by E on Instagram. Orders can be made there too!
Thank you to Ina, who makes us a friend of a friend of Eik by E. x