The three leading trade shows CIFF, northmodern and Art Copenhagen have teamed up to to showcase the best of Scandinavia, with ‘Project North Wind’ in London. The unique pop-up shop in Harvey Nichols is set to offer a glimpse into the world of the typical Scandinavian man through fashion, design and art.
Project North Wind, the collaboration between CIFF and Harvey Nichols was launched this October.
The project gives emerging brands a unique chance to be showcased at one of the world’s leading retail department stores. With this project, North Wind takes the bold step to connect brand with consumer and hereby redefines and elevates the concept of trade fairs.
There are in total three phases of ‘Project North Wind’ and the third and final phase, ‘A Little Hygge For The Holidays’, will run in the lead up towards Christmas, from November 3rd – 27th November.
In addition, there’s also a exclusive supper club, taking place this week, on November 3rd, in the Wallpaper Bar + Kitchen in Harvey Nichols. This event is in collaboration with Frederik Bille Brahe, one of Denmarks most popular young (and handsome) celebrity chefs. Tickets are on sale now, through Harvey Nichols.
Furthermore and open to all is the Saturday events, with DJ and free drinks; 5th, 19th and 26th of November, from 3pm to 6pm. No sign up – just come along and see the best of what Scandinavia has to offer for ‘the man’!
See the full brand list at ciff.dk