Didriksons Outerwear – A Northern Journey AW16

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Julius and Hanna Didrikson began producing workwear for the fishermen in Grundsund, on the edge of Sweden’s western coast in 1913. So in other words, the brand has made functional clothes that can withstand any weather conditions for more than 100 years! Today, Didriksons is one of Scandinavia’s leading outerwear companies.

But it’s not all look and feel. The brand has proudly incorporated a environmentally friendly production as well, such as using spin-dyed yarn and recycled polyester. The ‘Activewear’ collection for winter 2016 has all these attributes as well as many other extremely well thought out features and technologies. Always with a sensible price point.

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The Scandinavian saying about ‘there’s no bad weather, only poor clothing’ is incorporated into Didriksons campaign for AW16 ‘for every rainy day’ #foreveryrainyday We’ll add; ‘and for every cold and snowy day too’.

Didriksons has released a short film to introduce their new AW16 collection ‘A NORTHERN JOURNEY’

www.didriksons.com

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