Welcome to House of Nordic Brands showroom in London

House of Nordic Brands in London houses some of the finest brands from Scandinavia; from high end fashion pieces to sportswear. What the brands have in common, besides their Nordic origin, is exceptional quality and that the pieces are suitable for everyday wear.

Norwegian Herman Semmelmann has extensive experience in fashion/sports after years working for some of the world’s biggest brands including Diesel, Quiksilver and Roxy before founding House of Nordic Brands in 2013. He is passionate about quality and functional everyday wear.

House of Nordic Brands has sourced Scandinavia for the best brands around bringing them back to the UK. The brands and products Herman and his team bring to the London showroom have been carefully selected to fit with the agency’s vision of premium quality delivered with exceptional service.

Currently the House of Nordic Brands showroom is home to WoolLand Norway, Scandinavian Edition, Devold, WeNorwegians and Amundsen Sports.

So, when we were invited to see the above brands AW16 collection we didn’t hesitate! House of Nordic Brands showroom is located over two rooms in chic town house on Soho Square. Everyday functional styles from WoolLand, Scandinavian Edition and WeNorwegians are presented in a beautiful all white room.

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The more pure sport brands Devold and Amundsen Sports are presented in the paneled room next door. Herman is at hand and shows us the latest campaign video from the new collections and telling us all about what’s new and newsworthy so by the time we get our hands on the products we are already sold!



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Daniel, IT and Marketing executive of House of Nordic Brands is helpful and will gladly model the menswear. This coat is from Scandinavian Edition.

And this is me… checking out Scandinavian Edition (and wearing Woolland from top to toe!)

So, quick line up of the brands we saw at House of Nordic Brands;

WoolLand offers premium merino wool clothing to the whole family with a range of functional pieces in a classic style. This is far more than wool basics as the styles has a amazing silky jersey feel to it.. And WoolLand has a special developed double layer wool which makes the clothing perfect to wear not only as a base layer but on its own. We are avid fans and have in the past done several posts on the brand.

Devold is one of the most traditional brands there are from Scandinavia, worn by Norwegians since 1853. It’s functional and technical thus perfect for a active lifestyle. There isn’t a Norwegian that does not have one or more garments from Devold in their closet.

Amundsen Sports is the new skiwear brand that everyone in Norway are talking about. Retro style without compromising on quality and functionality, this brand is a favourite among some of the worlds best freeride skiers. The brand offers a complete ski and active winter outfit, from functional anoraks and ski pants to winter accessory.

Scandinavian Edition is stylish and high quality technical jackets and coats for everyday wear. We discovered the brand beginning of last year and not longer after it was introduced to the UK by House of Nordic Brands. The look for Aw16 is sporty yet formal, so perfect for more urban wear too, such as when enroute to the office on a bitter cold Winter day. The lightweight down jacket in bright contrast colour is perfect as a mid layer underneath the parka or worn on its own on a Spring day.

WeNorwegians is our new obsession, a fashion brand dedicated to sophisticated basics for capsule wardrobe with stylish everyday wear that will take you from day to night. Modern structured pieces are crafted in the finest materials and yarns. When investing in new essential pieces for the wardrobe WeNorwegians is not to be missed.

We definitely recommend seeing all of the collections at House of Nordic Brands. Get in touch with Herman – his contact details is to be found on the website houseofnordicbrands.com.

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