Molo isn’t a big design factory that treats children’s clothing as a add on and a secondary line. For Molo, kids come first. The result is playful and functional collections that children love to wear.
Molo’s journey started in 2003 with the idea they would change the existing children’s fashion world by adding vibrant colours and design some amazingly cool pieces beyond the traditional design. To begin with Molo catered for children age 2 to 8 years. Molo wanted edgy, urban as well as including all the colours of the rainbow into one piece, with some truly stunning prints. Since its conception, molo has seen its role as the brand that provides favourites for every child’s wardrobe.
Our favourite must be the hooded teddy fleece jacket in check print, cute knitted paws to the front as pockets and bright neon detailing. “It glows in the dark, mummy!” miss A (then age 4) would share with me one afternoon when I picked her up from school. She had told the whole class and apparently they had turned the lights off and they had all seen it. It didn’t really glow in the dark. But I didn’t want to spoil her excitement.
A year later and the fleece was handed down to her cousin. Wonder if she too thinks is glows in the dark?
Molo started trending in Europe and by popular demand the first molo baby collection was launched in 2005. A complete separate Molo outerwear collection, including a skiwear line, was launched in 2009.
Today Molo caters for children from newborn and up to age 14. The Danish brand with head office in Copenhagen is sold in 30 countries all over the world, which means 600 leading speciality stores and department stores, including Harrods in London and Barneys in New York
And all thanks to a passion for ‘kids first’; children’s clothing designed on children’s terms so they can express their creativity and personality – without compromising on functionality, quality or style. See more looks online on molo.com
Above photo is from the new Molo SS16 collection. We love!