London based children’s online shop Yellow Lolly was founded by Claire in 2007. Ellie joined the business in 2011. As busy London mums Claire and Ellie know what parents are looking for; good quality, stylish and fun design that will be worn, loved, handed down, and loved again.
In store you’ll find a exciting selection of handpicked, sought after international brands, such as Beau Loves and Indikidual from Britain, Bobo Choses and Nadadelazos from Spain, Mini Rodini from Sweden, AlbaBaby, Molo and Popupshop from Denmark, Papu from Finland and Wolf and Rita from Portugal. And whilst we are busy browsing what’s in store, the Yellow Lolly ladies are busy searching for new goodies. They’ve recently added up and coming brands such as Milk & Biscuits, Picnik Barcelona, Modern Burlap and Huxbaby. All to keep us excited and wanting to come back for more.
Yellow Lolly offers not only desirable and sustainable children’s clothing but also helpful advice on quality and care of the garments. Trends and new in as well as special offers are frequently shared in the Yellow Lolly blog and through social media – all delivered with wit and humour, from one parent to the other.