With plenty of grey and rainy days ahead we thought we would brighten up the day by introducing a new children’s rainwear collection, SWAYS by danish brand RAINS Original.
With a strong foundation in the essential minimalistic expressions and designs, RAINS launches its first rainwear collection for the youngest under the brand name SWAYS.
SWAYS is an independent platform and builds on its own products in accordance with both functionality and expression. SWAYS, which means ’swinging back and forth’, is for the fashionable and adventurous child focusing on an active life style, functionality and design.
The vision is to be the first with the coolest and the best with the wildest, always ready to challenge the stormy and rainy days.
We think it looks modern, urban and functional. And we love the colours, from olive green, dark grey and navy to beautiful bright yellow.
SWAYS is catering for children from 5 to 12 years with aim focus on tweens, age 8 to 12 years. The collection is set to be launched online in sways.dk and in selected stores in February 2016.
SWAYS will also be exhibiting at CIFF kids in Copenhagen, 3 – 5 February 2016. We are excited to find out more about this brand when visiting the show – and we will of course keep you posted! x