100% Norway Kids – Contemporary Design for Children

100% Norway takes place annually during London Design Festival. This is a showcase of the best of new and newsworthy design from Norway. As children’s design tend not to be included in the line up – we are doing a 100% Norway Kids mini exhbition for you – here on the blog!

Elk Merino Wool Basics by WoolLand
WoolLand is perhaps one of Norway’s best kept secrets, up until now. Delightful soft merino wool base layers for women and children – stylish enough to be worn on its own on nippy Autumn days. We especially love the cute elk which is decorating adorable little baby grows, tops and bottoms. The brand is about to launch outside the borders of Norway this Autumn, with a WoolLand UK webshop opening up in a few weeks; sign up here!

The Lille Aksel Baby Dining Chair
Norwegian company Aksel has been designing and manufacturing chairs since 1938. Originally they used seagrass from Jæren, where the factory is situated. Today Aksel have a series of children’s chairs, from beautiful rocking chairs to baby dining chairs. All made with the original principles and with attention to quality and superb finish.

The ‘Home Bed’ by Stokke
A bed, a changing station and a playhouse in one is what Norwegian baby and children specialist Stokke is offering with this multifunctional product. Stokke might be a corporate brand, but its place as world leading is nothing else but thanks to its innovative and trendy design.

Tuva Nightwear in Bamboo by Lilleba
Enjoy the cozy softness of eco-friendly natural fiber nightwear, designed on the rugged West Coast of Norway. The patterns are inspired by Norwegian traditional costumes and the Norwegian nature, all in soft and subtle colours. To ensure a good nights sleep for both baby and parents alike. If it’s something that impress us it’s innovation of natural materials, comfortable to wear and mindful of the environment. A big plus for beautiful design.

‘Elskling’ Felt Slippers by A. Andreassen
A. Andreassen is a new Norwegian brand launching this Autumn with a collection of accessories inspired by Scandinavian heritage and craftsmanship, for men, women and children. We can’t help noticing these heart shaped children’s felt slippers in warming and durable wool. To stay updated on the launch and more iconic products, visit www.aandreassen.com

Thank you for visiting our 100% Norway Kids online exhibition! We hope this has given a flavour of Norwegian iconic design. As you also can look forward to seeing at Tent London, when 33 of the country’s most talented designers will exhibit their design and prototypes.

The visual profile of 100% Norway 2015 will be designed by Oslo designer and illustrator Robin Snasen Rengård decorated with visuals supplied from the Norwegian illustration agency byHands.

Iconic Oslo coffee-and-cocktail bar Fuglen (also known from Monocle) – itself a champion of Norwegian design, will be on hand to provide refreshments. We are quite taken by the Fuglen concept; combining design and architecture with great coffee and cocktails served in multifunctional venues. So really excited to find out more about their further plans. Perhaps a permanent ‘Fuglen London’!?

Visit 100% Norway from Thursday 24 to Sunday 27 September, at the Old Truman Brewery, Brick Lane. – We will!

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