Ralph Lauren’s Literacy Programme supporting UK charity Booktrust

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© Ralph Lauren AW14
As part of Ralph Lauren’s Global Literacy Programme and in celebration of the partnership with UK charity Booktrust, Tamara Beckwith Veroni hosted an exclusive Tea Party event at the Ralph Lauren children’s store in London yesterday afternoon. It was a very nice party, but the more interesting bit is the support of the Global Literacy Programme!

Ralph Lauren held Children’s Literacy Tea Party at their New Bond Street store today to celebrate the launch of the brand’s Literacy Programme and its partnership with UK charity Booktrust. Children were invited to star in a magical photo-shoot and enjoyed an exciting reading by special guest, Mrs Phelps – played by Lisa Davina Phillip from the London cast of the Royal Shakespeare Company’s award-winning production Matilda The Musical.

© Little Scandinavian. Little A loves Matilda, reading books and fashion, so she was very happy to join the party, seen here getting her hands painted.

The Ralph Lauren Literacy Product Collection includes tees as well as stationaries and accessories. 25% of the net purchase price of the will benefit Booktrust.

“We are delighted that Ralph Lauren is supporting Booktrust and our work to encourage children to read and enjoy books. Reading together strengthens family bonds and helps children do better at school, whatever the family background.” Booktrust CEO Viv Bird

Booktrust priorities are working with children – because they present the greatest opportunity to change lives and families – because this is the unit for the greatest impact.

Follow Booktrust on Twitter and #RLkids

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