Scandinavian brand Annaliv launches at pop-up Best of Britannia

From 2nd – 4th October 2014 BoB will once again transform the iconic Farmiloe Building in Clerkenwell into Britain’s Largest Pop Up Department Store, with more than 200 of the best in British brands, including Scandinavian Annaliv. Presenting the Hygge Winter Collection tells a tale of wondrous forest exploration in the heart of a magical Scandinavian winter.

So what’s ‘hygge’? It’s the Scandinavian way of creating a nice, warm atmosphere and enjoying the good things in life with lovely people around you.

Annaliv’s collection for Autumn Winter 2014 is combining the finest organic cottons and traditional Swedish woven ribbon for a magical effect, perfect for the upcoming holiday season. Made using traditional methods in London, the collection features soft denim dresses and signature Annaliv boys blazers & bow ties, perfect for everyday and indeed any special day. Ideal for nestling by the fire, the range also includes boys and girls pyjamas along with the ‘little grow’ sleep suit and the best selling winter booties for the little ones.




Annaliv is a children’s wear brand designed and made in London, with a Scandinavian flair die to the founder being Danish. Its charming in house designed prints capture the essence of childhood and adventure. see more at

Image credit: © Annaliv – Photographer Ella Parkes

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