Småfolk, comfortable clothes for little ones in retro 70’s prints

Småfolk, is clearly inspired by the 70’s with their retro and colourful prints, a decade which founder Tana Kretzschmer has lots of fond childhood memories from. A time when children were allowed to be children and when children’s clothing had one aim: Functional, comfortable clothes that children would like to wear. Småfolk emphasizes natural fabrics, radiant colors and buoyant prints, creating garments to play and to move freely in.

Småfolk has four collections a year, capturing everyday impressions, that fascinates the child; colour, animals, flowers, fruit, vehicles and tools. The delightful Småfolk Summer 2013 collection are in stores now.

Trendresistent fashion for confident children. Our philosophy is that everything which is good for our children is also good for the environment and the other way around, says Tana Kretzschmer.

We think Småfolk is an absolutely lovely brand, especially for Little People (Småfolk in Danish), when they are busy discovering the world. But devoted Småfolk fans buy the signature apple print from age 0-12 years.

Want to see more of the gorgeous colourful clothes from this Danish children’s clothing brand -head to

Småfolk is available in several UK children’s shops and also from Danish Onlineshop

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