Trend alert: Denim is hot this summer -I Dig Denim SS13

Denim’s history stretches back over more two centuries, and is as popular as it’s ever been! Thanks to its durability, denim stays as a major feature in wardrobes worldwide. This year, denim is taking on classic styles and giving them a significant contemporary makeover. Denim jackets are back in vogue, as is the dungaree. But perhaps the most enduring way to wear denim is, unsurprisingly, in the form of jeans. Trends to watch out for in 2013 is brightly coloured and also metallic-painted denim. The Scandinavian denim trend forecast is coolness and simplicity, with the Swedish brand I Dig Denim focusing on high quality denim fabrics and various of exciting denim washes.

We think it looks like the cool denim styles from I Dig Denim must have been washed up on a Scandinavian beach… love it! Makes us long for those summer days with sun rays, warm breeze, smell of the sea accompanied with calming sound of waves.

© I Dig Denim children’s and womenswear for SS13

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