New Brand Alert: Zum Zum Rata Dum Dum

Zum Zum Rata Dum Dum was founded by Mikaela Rahmqvist, a Swedish woman based in Hong Kong. The first collection consists of tees in 100% organic cotton with playful prints in certified colours. The Can’t you see collection is celebrating each step and milestone in a young child’s life, appreciating the importance of a happy childhood. The collection My Monkey, which also include the prints like My Diamond, My Love and My Sweetie emphasises the fact that each child deserves care and love, no matter what. And if a super cute soft organic tee is not tempting enough you should also know that 10% of all proceedings are donated to the charity Changing Young Lives Foundation that has helped unprivileged children in Hong Kong and China since 1950. We spotted the brand at the Scandinavian Minimall Pop-up Shop in London last week.
Here’s our snap shot, to share with you! Available online at Scandinavian Minimall.

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