ISBJÖRN AW12 receives award from Scandinavian Outdoor Group

Founded in 2000 as an industry initiative The Scandinavian Outdoor Group unites well-respected outdoor gear manufacturers from all five Nordic countries: Norway, Sweden, Finland, Denmark and Iceland. Together they represent more than 1.880 years of experience in developing outdoor gear using one of the best equipped R&D labs in the world – the Scandinavian wilderness.

The competition for the Scandinavian Outdoor Industry is being hosted by S.O.G. since 2006. Up to 20 products from Scandinavian Outdoor Group member brands get nominated every season to compete for the Scandinavian Outdoor Award. The winning product gets selected according to the criteria functionality, quality, innovation and design.

The winners for Winter 2012/13 are:

SOA Overall Winner: Gaiter Trouser No. 1 by Fjällräven
SOA Sustainability Award: Freke Trousers by Klättermusen
SOA Jury’s Honorable Mention: Light Weight Baby Jumpsuit Eco by Isbjörn of Sweden

Light Weight Baby Jumpsuit Eco by Isbjörn of Sweden for 2012/13 has a new 100% recycled polyester outer layer from TEIJIN Eco Circle. With this improvement the product is entirely made out of recycled material (except the zipper!) and is also 100% recyclable. So a great looking and a technical product -and 100% eco-friendly! No compromise!


Little A has been kept comfortable, dry and warm throughout the freezing months in London too –wearing Isbjorn of Sweden from top to toe. And we absolutely love this brand, great quality and design. Congratulations to Isbjorn of Sweden!

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