CIFF kids featuring AW12

CIFF kids take great pride in being one of the largest fairs in Europe, gathering both adult and children’s fashion under one roof. The honor of having HRH Crown princess Mary as the Patroness of CIFF and CIFF kids is a clear statement of the importance of children’s fashion in Denmark. Little Scandinavian was invited along with the press during the Copenhagen Fashion Week to see what the exhibitors at CIFF kids had in store for Autumn Winter 2012.

© Photos by Little Scandinavian. All rights reserved.

I had a few stands that I really had to see, one of them being Ticket to Heaven. And even though this is a brand that is all about technical and functional outerwear they’ve actually managed to sneak in fashionable florescent colours for AW12 in their skiwear collection. I also quite liked the retro padded unisex jackets, reminding me of my old ski jacket in the early 80’s. This is in addition to the more traditional Ticket to Heaven outdoor clothing that we all come to love.
Another great find was the shoe label EN FANT. It’s amazing how much they’ve transformed and developed their collection of children’s footwear in very trendsetting ways, especially worth mentioning is the lightweight snow boots and sheep fur indoors slippers in metallic colours. EN FANT have really managed to create a great combination of functionality and fashion.
Talking about fashion, Small Wings were probably one of the more trendsetting brands exhibiting with a fantastic eclectic collection with lots of unusual and rough details for AW12. No wonder this was one of the designers HRH Crown Princess Mary wanted to visit last Friday, with the poncho by Small Wings being one of my favourite items for AW12 in general!
In other news, the Bestseller brand, Name It has launched a up scale collection with a more luxurious look for both boys and girls. Name It is more known for serving us with affordable children’s wear with quite an extensive collection to choose from. Another brand, Danish Holly’s is a long term favourite of mine and their clover print, now with a metallic shine for next Christmas is something you should look out for. 50′ style Rockefella is the brand to watch, especially when looking for boyswear. Egg Kids is a Swedish brand for the toddler, with lots of very cute and kind animal friends featuring as happy prints on the cotton collection.

Little Fashion Factory and its founder, Jeanette Petersen were hired in by the Bella Center’s PR department to welcome and guide the press around the exhibition. I must say that having a rep for press is a very clever way to do it, making the visit run smoother and so much nicer. With limited time I sadly missed out on the daily fashion shows but heard only good reports from others that had attended. The free shuttle bus between CIFF kids and CPH kids running every half hour was also a great service, making life easy for all visitors.

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