In my search for Scandinavian children’s clothing in the UK I’ve come across a lot of individual online shops, fairly newly started (mostly less than 3 years old).
They are often started up by entrepreneurial mums, who themselves wanted unique, fun and funky clothing’s for their little ones and that has been on one to many disappointing shopping trips.
Most stock a selection of Scandinavian designers clothing for children 0 – 5 years, only a few stock clothing up to the age 10 – 12 years, which is a shame. As Scandinavian children clothing has more to it than being retro, fun and funky. They also want children to be children. And they don’t want children to look like small adults. And as older the child gets the harder it is to find proper children’s clothing.
I’m talking from my own experience. Beatrice is only 8 years old, but is already wearing size 10 in clothes. And for being a Scandinavian girl this is not an extraordinary height for her age! In the UK she’s with her 140 cm regarded as a teen, and it’s really hard to find comfortable clothes that allows her to feel like the child she is.
Beatrice herself really loves Scandinavian clothes, but more the romantic and nostalgic brands like Noa Noa Miniature. (Where as Amélie age 4 can’t get enough of funky prints and bright stripes.)
If I could have a wish I would love first of all that more Scandinavian Designers made clothing up to 12 years and 152cm. And then secondly that more shops would stock clothing’s for older (and taller) children.
I think today’s children grow up to soon anyway. We don’t have to rush it!
Photo: Noa Noa