Brands to watch at Ciff Youth AW 20/21

Arguably the most important trade show to attend when in the market for Nordic children’s fashion and lifestyle is Copenhagen based, CIFF YOUTH (previously CIFF KIDS).

We have our long time favourite brands, who we always see every season, including Minimalisma, Christina Rohde, Soft Gallery and Serendipity only to mention a few. Other popular lifestyle brands include Konges Sløyd and Liewood.

This year more than 300 carefully selected brands will be exhibited end of January – and here are our favourites, must see collections!

Fleischer Couture Kids

I’m often asked how to dress to keep warm in the cold. My best advice is not only to dress in layers but also invest in some high quality outerwear. Norwegian Fleischer Couture, the preferred outdoor high end brand by Sarah Jessica Parker, will ensure little ones enjoyment of the snow and its stand at CIFF is definitely worth to pop by.

Fleischer Couture Kids AW19.

The Simple Folk

The Simple Folk is a minimalist collection of nature-inspired, ethical, organic, and high-comfort play wear, easy to dress, comfortable to wear, machine washable. Founded in 2019 by two mums who knows!

The Simple Folk 2019.

A MONDAY in Copenhagen

This fast-growing Danish brand offers affordable everyday luxury for children. The urban style is on trend yet comfortable and considerate of the environment, with the garments being 100% organic.

A MONDAY in Copenhagen 2019. Photo by Anders Hald.


Classic first go! balance bike to a ‘big-kid’ version with pedals, Banwood is basing it’s design on the unmistakable cool and classic Copenhagen bicycle. The latest is a collaboration between Banwood x Liberty London.

Banwood Balance Bike in Classic White

Studio Feder

One of the most sourced after product, yet failing to meet demand is junior bedding, for babies and children. Danish brand Studio Feder by Sascha Feder produces eco-friendly high quality super comfortable bedding in a earthy and soothing colour palette. This is another must see brand at CIFF.

Junior Bedding by Studio Fedrer.

CIFF YOUTH has a reputation of being one of Europe’s most dynamic fashion fairs and is recognised for its commitment to creativity, innovation and most importantly, the environment.

CIFF YOUTH is committed to bringing together talents, brands, press
and buyers in a relaxed, yet commercially dynamic atmosphere, creating
the ideal place for brands to present their collections.

More brands are added all the time, so keep your eyes peeled on the exhibitor list! Will I see you there?

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