Lou in Love is a new fashion brand from Sweden specialising in wardrobe essentials, made purely in silk.
Lou in Love is a modern swedish silk brand founded in 2015 by Frida Benno Hjerpe and Karin Tranaeus. Karin has a law degree and gained experience in the fashion industry while living in China for several years designing her own fashion label. Frida has a bachelor in journalism and has also for several years been modeling worldwide.
By founding the brand Lou in Love together the design duo wanted to combine a a touch of french romanticism with scandinavian simplicity.
The idea of wearing Lou in Love is that you can use your silk clothes everyday, at the morning meeting, at the office, wearing the same outfit to late night dinner. We believe it is a good investment for your wardrobe, buying sustainable clothes.
So why silk? we asked.
Silk is a very soft and comfortable, the perfect fabric to balance your body’s temperature. Its natural properties allow the body to breathe, keeping the body cool in hot weather and warm at low temperatures. Silk is absorbent and dries quickly. It can absorb up to 30% of its weight in moisture without feeling damp. And did you know? Silk is the most hypoallergenic of all fabrics because of its natural protein structure? And even better, silk is a sustainable fabric and if you care for your silk piece with love, it will stay with you for many years.
Sounds wonderful? Well, we certainly think so!
Below are a few of our favourite pieces in the Lou in Love collection for Spring Summer 2017.
Lou in Love’s silk black camisole feature delicate straps that enhance its effortless shape. The lace brings out the romantic and elegant look. This loose fit piece of perfection can be combined with your office blazer – or your favourite pair of jeans.
This classy kimono inspired dress in a gorgeous deep blue colour is the obvious choice from office to drinks out. It has a timeless cut, partially concealed button fastenings and an optional waist belt for definition. Wear it as a jacket or as a dress, teamed with nude heels – or your white Superga’s for a relaxed Summer style.
Oh… and the kimono dress comes in this colour too, with a all over blue and white print. Again 100% silk.
Lou in Love ships to the UK. louinlove.com