Preview: Iglo & Indi presents Reykjavik Heroes for AW17

by Scandinavian mum


We are very happy to give a you small sneak peek of Iglo & Indi’s AW17 collection ‘Reykjavik Heroes’. Drawing inspiration from the early 90s, teenage rebellion, grunge music and fashion trend. This is how the designer Helga Ólafsdóttir presents her new collection;

“As we listen to Nirvana and The Sugarcubes, with Björk at the helm, wearing their oversized band t-shirts, we are ourselves, authentic and imperfect. We immerse ourselves with their style and music and express our creativity exuberantly.

We are the Reykjavík Heroes. We come as we are and rock our imperfections.

With stars, cats, wolfs, tigers and camo, misty colours of moon, caramel, dusty pink and the northern sky, the collection is a little rock with a twist of independence.’

We are very happy to see that the Iglo+indi AW17 main collection is entirely organic and made with certified organic cotton. And our favourite pieces in the collection includes a black dotted chiffon dress and the super rock chic faux fur coat to match. We also have our eyes on the exotic bird print…

We hope yu will enjoy this little sneaky preview, on what’s to come the Autumn!

This collection will be exhibited at Playtime and at CIFF kids in Copenhagen next week – I can’t wait to see it!

iglo+indi is located in Iceland and was founded in 2008 by fashion designer Helga Ólafsdóttir.
With strong Nordic roots, iglo+indi is all about creating clothing for free range kids with crisp colors, unique prints and overload of playfulness. There are handmade illustrations, carefully selected colors, comfortable cuts and soft organic, certified fabrics make iglo+indi a creative and fun brand for all kids.

www.igloindi.com

  1. Hi Bianca. These clothes are again so beautiful. However we cannot get to the website of Iglo and Indi. It says that the domain has expired and all email addresses I have tried have returned to me. Can you shed light on this? I received an email from Iglo and Indi last Friday with their new fashion and sales items.
    I have bought before several times, as the clothes are great.
    Thank you
    Therese

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