Kidsen is closing down

Kidsen is saying goodbye. The once awarded ‘best children’s shop’ by the Telegraph has had to close its doors after 8 years in business. Very sad news for all lovers of Scandinavian children’s fashion and design indeed.

The owners announced earlier this week on Instagram;

To our wonderful and loyal customers and the community of Kensal Rise

After careful consideration we are extremely sad to confirm that KIDSEN will only be open for one more week, closing on Saturday the 8th of October. As many of you already know we have now relocated permanently to Sweden and have therefore taken the difficult decision to not carry on with our business in England. The move to Sweden three years ago was a lifestyle change for us and closing the business will finally allow us to regain the work/life balance we have been looking for. We would like to thank ALL of you who have been part of our amazing journey which started on the 22 of September 2008 – when our youngest daughter was only 15 months old and our eldest four. KIDSEN was our third ‘baby’ but sadly the time has come to let it go. It has been an incredible experience from beginning to end and as a husband and wife team we have learned so much – we have learnt invaluable business and life lessons, met wonderful people and are very proud of what we created.
So thank you for 8 years of love, loyalty and support. The list of people is simply too long but you know who you are – from our youngest fans to those who have believed in us from day one, both in our local community and around the world. . Everything in the store must go, including our shop fittings so do pop in if you want to grab a serious bargain. Please note that due to the closing down sale in store we cannot guarantee availability online.
Much love ❤️❤️❤️❤️
Corina & Franco

Corina and Franco was this really cool couple, she used to work in MTV, who found it hard to find clothes for their little ones to match their lifestyle. Corina is originally from Sweden and knew there were some amazingly stylish Scandinavian brands, not yet available in the UK. Together with her husband they founded Kidsen, both online and as a brick-and-mortar store in up and coming Kensal Rise. The kids concept store was going to offer all things beautiful and mostly Scandinavian for the little people in our life. This was around the same time that this blog, Little Scandinavian, was founded – and a collaboration was eminent.

Highlights include Scandinavian Christmas Markets at Kidsen, we wrote about Kidsen as a store for the future back in 2010, there were book signings, we featured news as well as sales…

and we loved the ‘Little Kid in Me’ competition we hosted together!

Kidsen had an eye for design talent and knew what was cool long before everyone else. The shop quickly became the go to destination for design conscious new parents, far beyond the Scandinavian community. The Scandinavian trend was on the rise, and Kidsen, with hard work and determination, kept on going regardless of the financial climate.

Corina and Franco decided to move to her native country with their two daughters. Kidsen has been running with hired staff ever since.

The popular kids shop in Kensal Rise will add its name to a long list of shops and brands that have closed down.

Kidsen has a closing down sale on now, with the last day open on Saturday 8th October. Visit Kidsen in Kensal Rise, at 111 Chamberlayne Road, NW10 3NS.

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