Polarn O. Pyret celebrates 40 years of playful, unisex children’s clothing

In my head Polarn O Pyret has always been around. Perhaps that's my perception of the Swedish clothing brand as the company was founded in Scandinavia a year before I was born. But one thing is for sure after 40 years of playfulness; the stripes will never fade. And so we do get quite nostalgic when POP pulls out a few pictures from their archive. In fact, back in 2012 we shared some great shots...

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