Vimma – a new sustainable kids brand from Finland

Vimma is a new sustainable and affordable fashion brand from Finland, catering for children and women. The style is above all playful, for everyday wear. With artful illustrations and simple yet functional styles produced ethically, the brand has quickly gained the attention of design conscious parents.

Founder and head designer Marjut Rahkola design playful clothing, always with little ones in mind. She is a midwife, a designer, a wife and a mother of no less than six children. Marjut’s philosophy is rather than following trends you should simply trust your isntinct and follow your heart. The end result is an intriguing collection, well suited for free spirits and strong individuals.

Our favourite pieces in the current collection, Vimma Spring / Summer 2016, includes;

Tunikamekko – a gorgeous girls tunic dress in a bold and beautiful botanical print. Price €37.

The College – in the same beautiful ‘mysticalflower’ fabric as above. Price €44. Size 90 – 140cm.

Leggings Letti – another exclusive Vimma print featuring braided hair almost looking like strong ropes. All kept in a monochrome black on white, these leggings are super versatile. Price €27.

Top Letti – in the same organic cotton fabric as above, only this time in fiery pinkish red on white. Truly a unique piece for any little cool girl. Price €29.

Vimma clothes caters for babies, kids, juniors and women. The clothing is designed and manufactured in Finland and the Baltic countries. The fabrics used are mostly organic and ecological. You may also find that recycled materials have been used.


Check it out! You can find your nearest retailer at


We discovered the brand on Instagram, through the webshop, who is celebrating the new brand in store with a 15% discount, this week only. Use code HELLOVIMMA at check out. Happy Shopping!

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