Austrian fashion is perhaps even more traditional than Scandinavian fashion. Known for their beautiful traditional outfits, the Austrian trachten and also longstanding family business producing classic design, for children. It’s therefor with great interest we discover the Danish brand Ej Sikke Lej, with it’s typical Danish retro style, in the alps.
The Austrians seems to be as quality conscious as the Scandinavians, looking for beautiful and functional clothing in natural fabrics such as pure cotton and wool as well as technical wear. Ej Sikke Lej Autumn Winter includes the ‘1975 Outerwear’ collection, in new colours, from sweet accessories to winter jackets and snow suits.
You will also find soft nightwear with sleepy owls, the classic nutty series, adorable sets for newborn as well as comfy pieces in corduroy and terry. See more at
Also, for you who speak German (or know how to use the Google translator), the sports shop that will be stocking Ej Sikke Lej, Berg Freunde.de, is gushing about it’s design and quality, here Ej Sikke Lej – gutgelaunte Kindermode aus Dänemark!
The new stockist Berg Freunde.de is a online shop specialising in outdoor and sportswear for the entire family. Ej Sikke Lej will sit next to establish sportswear brands such as Fjällräven, Bergans and The North Face.