Marie Soudré-Richard, 38, is the founder of Little Fashion Gallery, a pioneering children’s fashion and home website that has made an art out of showing life with children as chic and aspirational through its selective and carefully art-directed selection of brands and collections. Most recently they also launched their own LFG brand.
The in-house LFG brand received a warm welcome among both customers and press. Nevertheless, this was not enough to continue the business, after 8 years of hard work.
Little Fashion Gallery own brand from 2013
Influenced by the popular Net-a-Porter business model, Marie set about creating an online concept store where editorial content such as fashion shoots and travel guides sat alongside the retail element. ‘The idea was not just to be a re-seller but to create added value for the customers.’
Sadly on June 5th 2014 the company entered into bankruptcy. Soudré-Marie Richard, its founder, explain “When I launched the site 8 years, I was looking to create a concept store dedicated to children, which worked. Gradually, the issue of financial stability arose and the only model that seemed to be viable was volume. Then the business was hit by cut margins from suppliers, alongside a increased competition from new online stores. So we decided to launch our own brand in February 2013. This helped, bud unfortunately not fast enough.”
We met with Marie Soudré-Richard (left) in London at a press event for Little Fashion Gallery
Marie Soudré-Richard is a charming and talented business women, and I sincerely do hope to meet her again in the universe of kids fashion. xxx