New kids fashion trends presented by Papier Mache for CIFF KIDS

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CIFF kids is launching this seasons children’s fashion trade show revealing the trends for Spring Summer 2015 with a campaign, featuring the trendiest brands from Scandinavia. The campaign is a collaboration between CIFF Kids in Copenhagen and Australian kids fashion magazine Papier Mache.

Founded in May 2009 Papier Mache has both an online portal of inspirational news within the children’s fashion and style sector in addition to a bi annual print edition. The focus is to showcase artists, photographers, designers, illustrators, writers, inventors, creators, kids, dreamers, doers and magicians. It is produced by The Convenience Store in Sydney, helped by an assortment of stylists, photographers and writers bound by a quest for creativity and originality. This new campaign is featuring top Scandinavian children’s brands such as FUB, Poppy Rose, Soft Gallery, Pom Pom, Wheat and I Dig Denim.

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Styling is by the French editor for Papier Mache, Deborah Sfez and it’s shot by the talented French photographer Melanie Rodriguez. The duo is also behind the campaign for Poppy Rose Ss14 A Day in a Garden.

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