Pitti Bimbo No 78 Florence Italy

Pitti Bimbo is this season showing 450 collections, all within the gates of the historical fortess, Fortezza da Basso.

Although the fair attracts more than 10.000 visitors the 3 day children’s fashion event manages swiftly to inspire and excite buyers and press alike. The set up is contemporary and designed as a fashion village, with different sections; Creative and independent brands in New View and EcoEthic, there’s casual and sportwear in Sport Generation, and a more urban atmosphere in Super Street to a more exclusive feel in Apartment. 177 of the collections at Pitti Bimbo is from abroad, and we spotted a good representation of some of our favourite Scandinavian brands too.

Pale Cloud in the Apartment section

In the Sport Generation we discovered Ver de Terre, Bisgaard and Finger in The Nose

Petit Nord Copenhagen and Little Designers Remix are located in New View.

The theme for the fair is “Rock me Pitti”, combining fashion, culture and lifestyle. With music the fair and the fashion comes alive. It creates a vibrant and unique platform and meeting space for the children’s fashion industry. Today, more fashion shows and lots of fun. We’ll keep you posted.

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