Pitti Bimbo No 78 Florence Italy

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Pitti Bimbo is this season showing 450 collections, all within the gates of the historical fortess, Fortezza da Basso.

Although the fair attracts more than 10.000 visitors the 3 day children’s fashion event manages swiftly to inspire and excite buyers and press alike. The set up is contemporary and designed as a fashion village, with different sections; Creative and independent brands in New View and EcoEthic, there’s casual and sportwear in Sport Generation, and a more urban atmosphere in Super Street to a more exclusive feel in Apartment. 177 of the collections at Pitti Bimbo is from abroad, and we spotted a good representation of some of our favourite Scandinavian brands too.

Pale Cloud in the Apartment section
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In the Sport Generation we discovered Ver de Terre, Bisgaard and Finger in The Nose
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Petit Nord Copenhagen and Little Designers Remix are located in New View.
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The theme for the fair is “Rock me Pitti”, combining fashion, culture and lifestyle. With music the fair and the fashion comes alive. It creates a vibrant and unique platform and meeting space for the children’s fashion industry. Today, more fashion shows and lots of fun. We’ll keep you posted.

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