Introducing new Kidswear brand Gugguu from Finland

Gugguu is a new Finnish brand for children’s clothing focusing on usability, high quality, comfort and style. The eco friendly collection is in a relaxed unisex style with quirky little details. Gugguu also emphasis on simplicity and therefor you’ll find all clothes without pictures or prints.

With soft styles in fun and creative shapes (we love the asymmetrical zip detail on the hood and the large pockets on the onsie!), this is a brand to put on the watch list. The first Gugguu collection is available in size 0-8 years.

gugguu_onepice_ss14© Gugguu SS14

Next collection is to cater for sizes up to 12 years. Stay tuned. Meanwhile, head over to to find out more.

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