Katvig’s aim was to detox the fashion industry, being one of the most sustainable children’s clothing brands available. Known for its bright and colourful apples and stripes as well as its concern for the environment, it’s been a firm favourite among children and parents alike. Founded in 2003 by Vigga Svensson. With a strong passion for a happy childhood and a bright future, Katvig products would be manufactured according to fair trade standards, in organic cotton and organic recycled cotton. Last week Ms Svensson made the sad announcement, due to finical difficulties they were closing down.
We shared the sad news on Twitter today and got immediate response
“some of my favourite clothes for the girls were Katvig. My first intro to Scandi kidswear. Hope they come back soon.”
Ruth Lopardo from loveitloveitloveit.co.uk
“No way! Have on To Do List to buy Katvig raincoats for kids this winter! Boo!”
Patricia Gill PR
“Same here. One of the loveliest new baby gifts I was ever given was a Katvig vest.”
We discovered the bright apple pattern in our local children’s boutique in Oslo back in 2004. I wonder if it was a raincoat? Then Katvig appeared on Little Scandinavian the first time in December 2009, Loving Wintertime with Katvig. The brand has since then been a regular feature, and was also one of the top selling brands during the Little Scandinavian pop-up shop in collaboration with Yellow Lolly. Only recently Katvig was top 5 finalist for the award Best children’s brand from Denmark by Børn i Byen 2013. katvig then went on to win the prestigious award CSR Environment Prize, a lot thanks to the new idea they’d launched, about a new exciting return and recycle concept. Only weeks later, the adventure has come to an end.
So long, dear friends at Katvig -we hope to see you again!