Isbjorn of Sweden Preview Children’s Skiwear Winter 2013

With the snow and sub-zero temperatures upon us I wanted to share a press release I’ve received in my inbox, Isbjorn of Sweden coming children’s skiwear and outdoor clothing for Autumn Winter 2013.

This brand new Ski collection will be for children up 12 years old (previously up to age 10). The collection is featuring bright and fun new colours, new styles, new technologies and innovations – and the whole collection even more eco-friendly!

Value for money: A very exiting piece of information is that the range will include GROW CUFFS, where an extension of 3 cm is possible in sleeves and legs meaning that the garments will last several seasons.

“We have long yearned to go up in size and also make a more pronounced ski collection for the older children,
says co-founder, Maria Frykman Forsberg. Now we are strong enough to do it, which is both exciting and fun.”

Little Scandinavian absolutely love this brand, with Little A hitting the slopes dressed in layers from Isbjørn of Sweden.
The styles will keep you warm and comfortable and the bright colours reflects everything skiing is -fun times!

© Isbjørn of Sweden AW13

Until the new collection is in stores next year, the current AW12 is available in Snow & Rock

Find out more at

Now getting all excited when seeing pictures of children having fun in the snow… have you planned a ski trip for the family this winter? And if so is all the gear sorted?

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