Polarn O. Pyret press event in Oslo for AW12

We happened to be introduced to Polarn O. Pyrets Marketing Manager in Norway Sofia Sandblom through friends this summer. Sofia told us there would be a press event in their flag ship store and asked us to tag along -and so we did!

Polarn O. Pyret’s head of design Karina Lundell presented the current collections Back to School and Autumn Winter outerwear. Back to school are functional and fun pieces, mix and match. The new outdoor collection is technical, functional and we loved the fresh green colour (in addition to their signature blue an red) -perfect for both girls and boys.
Although Polarn O. Pyret have introduced organic pieces in their collection, we think in terms of sustainability the high quality combined with timeless design not only makes this brand “value for money” but also truly eco friendly.

© Photos by Little Scandinavian. Karin Lundell, head of design showcasing the new collection with young models.

Lots of Norwegian bloggers had turned up to see the new Polarn O. Pyret collection, to meet the head of design, to mingle with fellow bloggers, to enjoy a glass of bubbly and some delicious looking finger foods. Perfect night out!

The concept has not changed since the first striped T-shirt back in 1976: children need clothes they can play in.
Clothes that allow children to be children. polarnopyret.com

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