In the middle of the North Atlantic Ocean between Norway and Greenland, the volcanic island and country mainly consist of tundra with sand fields, mountains and glaciers. Iceland has a strong Norse heritage yet with a inspiration from the American continent. The Icelandic children’s fashion brand Iglo Kids has taken it’s inspiration from the colourful American beach life.
Helga Ólafsdóttir, designer at Ígló: I spent a month working and vacationing with my family surrounded by the Pacific Ocean,
The location was Hermosa Beach in Los Angeles with a short visit to Palm Springs…
Riding along the beach everyday, in awe of the colorful beach life and all the beautiful flora & fauna living in the dry soil yet so rich in color
With so much inspiration… I could play with preppy details on comfortable cotton clothing
…containing flower prints, plaids, dots and nautical stripes mixed with strong colors.
Think Californa cool, a straw hat and an ice cold lemonade. The new collection is full of happiness and magical attraction.