Kids Fashion Week with Front Row seats

“Why should grown-ups have all the fun?!” asked Alexa Till, co-founder of the British-based online children’s boutique AlexandAlexa
With that in mind the creative Alex and Alexa team proudly launched the first ever Kids’ online Fashion Week last week; Five video coverages of catwalk shows was being filmed with a mirrored runway in a secret woodland, featuring their top international childrenswear brands such as Junior Gaultier, Baby Dior, Stella McCartney, Rykiel Enfant and Tommy Hilfiger.
Now, we can all enjoy our front row seats; See the catwalk shows
What’s so great about seeing the clothes “live” is that it looks so much better on and in movement than in a ordinary product image. Like for example, the coat from Rykiel Enfant. I knew it was bright and gorgeous -but I didn’t know it was such a stand out piece. Also it was great to see the boys in Tommy Hilfiger. You could clearly see that the jeans are comfortable and with a very nice fit.
And who can resist the Tommy Hilfiger reversible bright green and blue gilet? It so versatile and the boys would love it!

© Tommy Hilfiger AW11 by Alexa and Alexa
We love the clothes seen in action, the happy music and last but not least the very fresh faced mini models (with apparently only a few that resisted the urge to climb the trees and splash in the mud!). Perhaps also Fashion Week for adults could be such a healthy, fun and happy event for the future? We think kids fashion, again, is setting the trend. Well done Alex and Alexa!

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