Pure but not Precious

I discovered the wonderful world of Lotta Jansdotter actually after doing the previous post and I just had to share it with you!
Visit the website www.jansdotter.com to vist Lotta’s inspiring world of a pure without being precious lifestyle.

“Lotta Jansdotter’s designs are like little plants working their way through cracks in the sidewalk. Things of simple beauty that bring relief to the urban landscape. Unstoppable creativity that thrives in unexpected places. Lotta’s work is about her life, and life is her inspiration. Her genius lies in exploring the beauty of everyday things. Drinking coffee from a pretty cup, writing notes on a hand printed card, dressing your child in the clothes you made him. Slowing down and minding the details. But that doesn’t mean being precious about it.
Lotta’s products are functional and practical, her projects approachable and easy. Making life better is the result. Lotta’s aesthetic is deeply rooted in the Scandinavian landscape. She was born 1971 on Åland, a small group of islands in the archipelago between Sweden and Finland. Her Swedish heritage is also apparent in her pragmatic and self-sufficient approach to design. Can’t find what you want? Make it! Don’t know how? Learn it! Lotta takes the basic craft skills she learned as a child, such as potato printmaking & simple sewing, and stretches them into sophisticated tools. Lotta’s designs may be steeped in artisan traditions and a DIY spirit but the homespun aspect ends there.
Her look is sleek and urban and her products are created for a busy city life. Her awareness, substance and instinctual sense of style are perfectly suited for contemporary lifestyles. As is her generosity and sharing of knowledge. She plants seeds and let others reap the benefits. Because you always reap what you sew.”
Photo: Little Scandinavian Text source: Jansdotter.com

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