Why organic cotton?

Organic cotton has been available for several years, although the latest years gotten so popular by consumers that it could even be found on the high street. Organic cotton was one of the main trends in 2009 and has continued it’s success in 2010 and 2011. We think it’s here to stay.
So whats the deal? Cotton is a soft fibre that grows around the seeds of the cotton plant. In the production of organic cotton no chemicals are used and it is therefore more gentle for the environment than the ordinary cotton production and the result is a smoother quality. Kind to the environment and kind to you. And quite chic too. Have a look at the few examples shown here, organics by Mini Rodini, Geggamoja, Popupshop, Shampoodle and let me know what you think.

Organics by Popupshop
Organics by Geggamoja


Organic by Mini Rodini
Organics by Shampoodle -even the cap!

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