Be a friend – BlimE

Anti-Bullying Week sends a clear and positive message that bullying is neither acceptable or inevitable in our schools and communities. Anti-Bullying Week 2010 will take place from 15-19 November. This year the main focus is the importance of taking action together.

Whilst visiting Norway last week we noticed a Norwegian campaign, BlimE(Join In) launched by NRK Super, Norway’s largest broadcaster for children’s TV.
NRK Super wish to use this position to inspire children to positive behavior. The campaign BlimE approaches children through media with a clear statement

“Join In – We all know how important having friends are – Be someones friend today!”

See the Norwegian anti-bullying campaign’s catchy music video, featuring young children saying thank you for being a friend: BlimE music video

To get more information and find out how you can join visit

Photo: AW10 Nova Star

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.