Anti-Bullying Week sends a clear and positive message that bullying is neither acceptable or inevitable in our schools and communities. Anti-Bullying Week 2010 will take place from 15-19 November. This year the main focus is the importance of taking action together.
Whilst visiting Norway last week we noticed a Norwegian campaign, BlimE(Join In) launched by NRK Super, Norway’s largest broadcaster for children’s TV.
NRK Super wish to use this position to inspire children to positive behavior. The campaign BlimE approaches children through media with a clear statement
“Join In – We all know how important having friends are – Be someones friend today!”
See the Norwegian anti-bullying campaign’s catchy music video, featuring young children saying thank you for being a friend: BlimE music video