Pale Cloud Pop-up Boutique in London

Designer label Pale Cloud is having a Pop-up Boutique at Wild Swans this week! We simply had to visit one the first day, to see for ourselves these fabulous clothes "on the shelves" in a London store; Pale Cloud at Wild Swans And what a gorgeous sight! Amazing to see Pale Cloud Spring Summer beautifully presented in the middle of Scandinavian sleek women's fashion, surrounding walls painted in...

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SCANDINAVIAN FASHION EVENT IN LONDON

If you haven't already heard the Scandinavian fashion shop Älva and online baby and kids fashion boutique Scandinavian Minimall will join forces at Älva on Fulham Road, to showcase the full spring/summer 2012 collections with special discounts of up to 30% off on the new collections. There's also a mid season sale and previous collections at significantly reduced prices. Invitation: Pop in for...

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Gooey Brand revisited

An owl print in organic cotton and Little A on a summer day in Brick Lane, London. A year on and we revisited this design and print hub in Sweden only to discover a lovely colourful rabbit. Pink and orange delight for SS12 by Gooey Brand. © Photo Silje Glefjell Photography for Little Scandinavian / Gooey Brand © Photos Gooey Brand

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