Introducing new kidswear brand Swedish Prettybluefox for SS15

Prettybluefox is a brand new children's brand based in Stockholm, Sweden. The very first collection for Spring Summer 2015 offers timeless children's fashion catering for boys and girls age 3 to 7. The founder and design behind the brand is originally British and she sent us the sweetest email along with these images -and how could we resist sharing them with you!? Victoria about her new...

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